WELL-KNOWN provider of operations, maintenance and asset management services to the resource industry, Transfield Services, now goes by the name Broadspectrum.
A rebranding exercise was recently undertaken which managing director and CEO, Graeme Hunt described as an opportunity to convey the organisation’s diversity
“As part of the journey, we have developed a brand and story aligned to our business and that supports our ongoing development as we continue to grow,” Mr Hunt said.
“We have a long, rich and diverse heritage. We are now moving forward with a new name and logo that represents the diversity of our people, solutions, services, capabilities, sectors, technologies and clients – it is this diversity that underpins our strength.
“While our values, culture and legacy remain the same, we are excited to present our new company name – ‘Broadspectrum’ – and our re-energised story.
Click here for more information on Broadspectrum.
