Leading workplace mental health organisation beyondblue has launched its fourth “Heads Up” campaign by responding to a series of live job advertisements to give Australian businesses the tools to create mentally healthy workplaces.
With more than 12 million people spending one-third of their week at work and one-in-five employed Australians experiencing a mental health issue, the imaginative campaign enlivens the traditional hiring process by engaging managers and professional leaders.
This year’s Heads Up campaign ensures HR professionals and business owners have the information and tools needed to foster a mentally healthy work environment – detailed via a CV and cover letter application, which defines the nine attributes of a healthy workplace.
Beyondblue delivered the ‘mock’ job applications to companies currently hiring across industry segments including HR and recruitment, management and telecommunications, health and education, media and publishing, and finance and law.
“Heads Up takes an educational approach to workplace health – and this year is no different,” says beyondblue CEO Georgie Harman.
“We’re excited to see the recipients’ reactions to our ‘mock’ job applications from beyondblue. It’s an engaging and creative way to bring a serious and hugely important topic into conversation.
“Heads Up is for big and small businesses alike, from sole traders to multinational corporations. No matter the business size, the role of leaders is crucial to create and sustain positive mental health.
“Through Heads Up, we also have a host of online materials, backed by evidence-based information, tools and resources to help businesses manage mental health and employee wellbeing.”
AREEA Director Industry Services Tara Diamond said the Australian Resources and Energy Group is pleased to recommend the Heads Up program to its members.
“AREEA has been proud to join with beyondblue in the past as part of joint efforts to promote mentally health workplaces in the resources and energy industry,” she said.
“Many members would recall a memorable campaign involving AREEA chief executive Steve Knott and then-Chairman of beyondblue Jeff Kennett. We highly recommend the Heads Up program to our members and wish beyondblue all the best with this valuable new phase.”
Download your copy of Developing a workplace mental health strategy: A how-to guide for organisations, or learn more at headsup.org.au.
