AUSTRALIA’S peak industry body for the oil and gas sector has embarked on an awareness campaign to highlight the role of natural gas in everyday lives.
The Australian Petroleum Production & Exploration Association (APPEA) is seeking AREEA members to get involved in its “Brighter” program.
The Brighter program is a new way of talking to Australians about the role natural gas plays in their everyday lives
From gas-powered ships and the best public BBQs to the role industry plays in STEM education and supporting small businesses, the Brighter program exists to draw out and champion the positive stories surrounding Australian natural gas.
The initiative will tell these stories through stakeholders and local communities, through a vast array of digital channels, at local forums, through creative media and at live events.
The campaign will reach a broad cross-section of Australians, including those completely unfamiliar with the industry, in a way that’s meaningful to them.
Through AREEA’s community of shared interest, we are encouraging members to become involved in APPEA’s program and promote the importance of natural gas.
To help spread the word or just learn more – find and follow Brighter through these channels:
- Bright-r.com.au
- Facebook.com/brighteraustralia
- Twitter.com/brighterwithgas
- Instagram.com/brighter_au
